We all hopefully understand the business we are working at, yet it is those who understand marketing who become a little more successful. For those businesses which cater to weddings and other types of celebrations, providing a lovely setting and a good meal is the standard expected of any such establishment. Providing extra service is both welcomed by the client and profitable for those offering it. We know that most people will look at more than one place, searching for the perfect setting for their "special day" or event.

Prior to "landing" the contract, we have made pocket books for the establishment to give to those "just looking". The book notes all the points that makes your place unique and wonderful, yet it has space for the prospect to enter the basic details of other places they visit. First and foremost this inexpensive but helpful gift reminds them the whole time of your place even when at other sites. Secondly, it sets you as the front runner and also the very fact of giving them a little gift opens a personal relationship on which to build.

For those planning a wedding, once a contract is signed giving them a Wedding Planner, A hard cover book beautifully illustrated with images of your facilities and presentations. This may sound like an unneccessary expense. But wait! Firstly, it need not cost you anything as we suggest offering advertising pages to those companies you know will be also looking for business from the wedding party. It immediately sets your place the premier spot with the book being a sales tool for you, to all who see the book. Secondly, there is little chance that those who are making the booking will remember all the specifics your coordinator will tell them. Having reminders in the book when payments are due or the ordering of specific items etc. can all be included in the lead-up calendar. Once the contract is signed some consider the deal completed. Yet over the months seeing various "upgrades" in their planner that may be available often will result in an additional sale. Some places offer an invitation service where the client can order their personalized event stationery. All aspects of planning and the additional services you offer can be in this book.

Offering Guest Books, illustrated with tasteful images of your facility also are a natural for weddings and the Bar/Bas Mitzvahs and Communions business.

Place Cards, Driving Instruction, Shopping Bags. Napkins, Coasters and many other items can all have your logo or other information and sold, personalized or not, to your clients.

Restaurants      

Restaurants can maximize their potential with patrons and provide steady additional income
 to themselves by advertising their establishment in a refined and appreciated manner.
 Recipe Books, Chef Notes and Complimentary House Recipe